Fashion Terminology - Part 3 0

Let’s look at 7 more fashion terms today that fashion people love to use. 

1. Look Book

A digital or print photo book displaying a collection of images from a particular brand’s fashion collection. Typically, each fashion house creates a new lookbook for each collection season. 

2. Editorial

Refers to a conceptual style of photography focusing on storytelling through fashion. While editorial is often a blanket term for many genres of fashion photography, it can also be split distinctly into editorial fashion and editorial beauty.

3. Mood

It is a theme that conveys the purpose and inspiration behind a collection. During the planning and pre-production process, creative heads gather this thought by creating a collage of ideas, referred to as a mood board.

4. Sartorial

References the tailoring of clothing and their unique fit and silhouette. It also refers to all clothes in general. Similar to how the term fashion can appear as either a noun or verb.

5. Capsule

Short for a capsule wardrobe. Popularized in the 1980s by Donna Karan’s “Seven Easy Pieces” collections, the concept of a capsule wardrobe is to create a small mini-collection of timeless style essentials to wear year-round. It is a means to declutter closets and simplify fashion. When talking about a brand’s capsule, it becomes a “capsule collection”.

6. Fashion “line”

A fashion line is a clothing category found within a brand’s larger collection. However, lines may not follow a consistent schedule. Examples of a fashion line are the activewear and evening wear groupings found in the Versace collection. A collection can exist independently, however, a fashion line is always found within a fashion collection.

7. Line Sheet

In fashion, a line sheet is an important business document detailing the pieces available to purchase from a fashion collection. Focusing on wholesale to buyers, a line sheet includes details such as garment sizes, size range, SKU number, and color swatch.

 

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